TechTalk Healthcare
Talkin’ HealthCare and Havin’ Fun with Brad Cost and Dr. Jay Greenstein, DC. On the TechTalk Podcast, we focus on expert guests within the fields of technology and healthcare. 🎙️🤪📲🩺
Episodes
Sunday Jul 17, 2022
”For Sale by Owner” w/ Guest: Crystal Misenheimer
Sunday Jul 17, 2022
Sunday Jul 17, 2022
Dr. Jay. and Brad interview an expert in the Chiropratic sales brokering as a continuing part of the conversation on the business side of Chiropratic.
Crystal Misenheimer is the leading expert in chiropractic practice sales. The first and only chiropractic broker to earn the coveted Certified Business Intermediary (CBI) designation from the International Business Brokers Association (IBBA), Crystal sets the gold standard in expertise, quality, and service. She offers full-service representation, hourly consultation, and “for sale by owner” support; in all service lines her clients can be sure that they are represented by the best. As Lead Broker at Progressive Practice Sales, Crystal has an unparalleled track record of successful sales. Along with an established network for nationwide representation, Crystal brings a wealth of experience, sharp negotiating skills, and a thorough understanding of marketplace trends. A former clinic owner herself, she is uniquely qualified to provide comprehensive support on the many complexities of clinic valuations and practice sales. For her accomplishments, Crystal has been recognized with the IBBA’s prestigious Chairman’s Circle and Deal Maker Awards. She was named an Industry Expert by Business Brokerage Press, the leading trade journal for business brokers, and you can find her regularly featured on Chiropractic Economics, NCMIC educational programs, and other industry podcasts, blogs and periodicals. Crystal received her BBA from Baylor University in International Management Information Systems and worked in the non-profit sector before taking over management and marketing for three of her husband Kevin’s chiropractic clinics, and then transitioning into Managing Broker and then Lead Broker at Progressive Practice Sales. She lives in Chattanooga, TN and enjoys spending her free time hiking, practicing yoga, and spending time with Kevin and their four children.
Friday Jul 08, 2022
Friday Jul 08, 2022
Dr. Jay and Brad continue their series on National Leaders with guest, Dr. Brock Martin, DC. Dr Martin is running for State Representative in Tennessee. Dr. Martin has had many leadership roles in his professional life and is not extending it to a different level. The guys ask him why he is running for this political office. Listen to this interview and understand how great leaders follow their natural drive to lead.
My reasons are simple, I am running to create a prosperous future for my family, my business, and my community. I will be a voice for small business owners, who are the heartbeat of our rural counties. I know that when government intervention is limited, it allows for businesses to thrive. My wife and I have a young son, who reminds me every day that my actions today impact his future.
I have spent my life in West Tennessee and know the values we all share. Values that I will bring with me to the Tennessee Capitol. Our state has become a beacon of inspiration for the rest of the country because of these conservative values we hold in West Tennessee.
Saturday Jul 02, 2022
A Timeless National Leader_Dr. Ray Foxworth, DC
Saturday Jul 02, 2022
Saturday Jul 02, 2022
Dr. Jay and Brad welcome back a very special friend, Dr. Ray Foxworth as part of their effort to honor and thank the leadership of the Chiropractic profession. Dr. Foxworth is truly one of those timeless leaders that reaches back into his childhood for the inspiration and values given to him from his chiropractic mother.
Ray is the President of ChiroHealthUSA and is a certified Medical Compliance Specialist. He has served for over 20 years on the Medicare Carrier Advisory Committee and served 4 years as Staff Chiropractor for the G.V. Sonny Montgomery VA Medical Center. He is past president of ConservaCareCorp, a network selected by the State of Mississippi to serve over 195K State employees and teachers. It is his experience as a network founder and president and insurance liaison for many years that lead to the concept and formation of ChiroHealthUSA. He maintains his practice on NewSouth Professional Campus, which is home to a large multidisciplinary spine center offering services ranging from chiropractic to neurosurgery. He is “in the trenches” on a daily basis facing the same challenges with billing, coding and compliance issues just like many of you.
Monday Jun 13, 2022
A True Leader w/ Dr. Don Reno
Monday Jun 13, 2022
Monday Jun 13, 2022
In this episode, Dr. Jay and Brad talk with their good friend, Dr. Don Reno.
Dr. Reno enrolled in Chiropractic college after becoming healthier through his own chiropractor’s directives, which made him feel comfortable by giving him choices in his care. "I knew that I wanted to help people in a similar fashion". Don figured that he couldn’t be the only person that had an immune system improvement through chiropractic care so he enrolled in school to help others in this manner.
Dr. Reno attended Life University in Marietta, Georgia and found that the education process was a great challenge and an experience that is very special to him. The classes in anatomy and physiology were challenging and they gave him an understanding of how our bodies work. Dr. Ron Kirk was especially inspiring to Dr. Reno because he related his practical experiences to us and combined them with the sciences for a great teaching environment.
Dr. Reno is married to my wife Susan since June 1988. He and his wife's leisure time is often spent with our friends and enjoy outdoor activities that include boating and hiking and cooking, especially in a healthy manner. Good food does not have to be a detriment to our health. Dr. Reno enjoys reading, politics, history and is currently serving as Chairman of the Board for the Michigan Association of Chiropractors (MAC).
Monday May 30, 2022
The Remarkable Practice w/ Guest: Dr. Stephen Franson, DC
Monday May 30, 2022
Monday May 30, 2022
Listen to Dr. Jay and Brad interview Dr. Stephen Franson, DC who is a champion of the chiropractic wellness lifestyle who packs deep experience from over twenty years of clinical practice. Known as “The Systems Guy,” Stephen is the founder of The Remarkable Practice, a coaching and consulting company that helps DC’s create a remarkable practice as part of a remarkable life. Stephen is also co-founder of Chiro Match Makers, a specialized placement service that matches the right chiropractor with the right opportunity.
A sought-after international speaker, Stephen was named one of the Top 25 Most Influential Chiropractors in the World in 2017. He graduated from Life Chiropractic College in 1996 and opened Franson Family Chiropractic in 1997- which became one of the largest wellness clinics in the world.Stephen lives on the Seacoast of New Hampshire with his wife Dr. Camilla Franson and their two children, Sam and Emma Grace. You can find him there pursuing his passion of winter surfing while practicing with his own family what he passionately teaches others: Live a Remarkable Life!
Friday May 20, 2022
Thunder from Down Under w/ Mr. Paul Wright
Friday May 20, 2022
Friday May 20, 2022
Listen as Dr. Jay and Brad interview Mr. Paul Wright in this episode of "The Thunder from Down Under"
For nearly 20 years I was a typical hard working health professional – much like you - arriving at my clinics early in the morning – treating clients all day – struggling to also find the time to fix staff issues and other business problems - only to finally arrive home in the dark – totally exhausted – spend a few minutes with the kids ( if I was lucky) – have a quick bite to eat – then get on the computer to catch up on the practice management items I did not have time to do during the day - then get up the next day and do it all again.
I was living the nightmare of many good intentioned health professionals – who went to university with dreams of helping lots of people live better and more enjoyable (and pain free ) lives – only to finally open their own practice – and discover that the real world of health business ownership was a combination of long days, staff dramas, over reliance on you to do everything and no time for family and friends.
Transforming My Business - and My Life
Fortunately – I was able to get myself out of this nightmare – before it was too late – I started cutting back my consulting hours – to spend more time on the important areas of health business management, staff training, system development, marketing, recruitment – and all the other essential areas of business management I have been neglecting for many years.
The results were amazing – I was able to systematize my clinics- even expand to the point where I had 6 clinics, was seeing no clients, visited these clinics for only an hour or so each week or 2 – and did not even live in the same city as 5 of them.
By this time – other health business owners were asking me how I was able to run the businesses remotely and have such a great quality of live – so I started running seminars and producing programs, DVDs and packages where I shared my hard earned business knowledge and experience with fellow health business owners from such professions as Physiotherapy, Chiropractic, Podiatry, Osteopathy, Massage Therapy –even Dentist, Orthopaedic Surgeons and Optometrists.
Wednesday Apr 27, 2022
New Compass Coaching w/ Guest: Dr. Jeff Lewin
Wednesday Apr 27, 2022
Wednesday Apr 27, 2022
Dr. Jay and Brad Interview a long time friend and associate, Dr. Jeff Lewin. Dr. Lewin is a Certified Chiropractic Sports Physician and a graduate of New York Chiropractic College. He established his practice in Coral Springs, Florida in 1990 and soon after created one of the first multidisciplinary practices in the country combining chiropractic with medical physicians and physical therapists all under one roof. This type of coordinated care combined the best of all disciplines for the betterment of his patients and became the model for hundreds of similar practices around the United States.
Dr. Lewin has been a practice and business coach to thousands of doctors around the world helping them build successful practices that deliver outstanding clinical outcomes. He presents at conferences throughout the United States as well as Canada, Mexico, Israel, and the Caribbean helping doctors build practices that are also successful businesses.
Dr. Lewin has served on the medical staff of numerous athletic competitions including American Volleyball Professionals tournaments as well as 19th Maccabiah Games held in Israel.
Dr. Lewin resides in Parkland, Florida with his wife, Susan where they have raised their four sons.
Monday Apr 11, 2022
MindFix with Guest: Erin Pheil
Monday Apr 11, 2022
Monday Apr 11, 2022
Dr. Jay and Brad interview a great guest that is a departure from their normal technology guest. We think that you will really enjoy this guest, Erin Pheil founder of MindFix.
After completing a BA in Psychology and MA in Digital Media, Erin blended her understanding of people with technology and founded, then ran an award-winning and nationally-ranked web agency for 16 years. She then went on to found MindFix after discovering the magic formula to getting out of one’s own way following a 3-year battle with pain and depression. (See the full “How MindFix came to be” story below). Erin’s work and words have been featured in books, magazines, podcasts, webinars, newspaper columns, and events/conferences, she’s given keynote talks and presentations to thousands of brilliant leaders on instincts and human behavior, has helped clients present on Shark Tank, has worked with the founders of 8- and 9-figure businesses, is Kolbe and DiSC certified, and has trained with the leaders of a variety of personal and professional development programs over the past decade and a half, ranging from Sandler Training to Strategic Coach. To learn more about Erin, listen to her being interviewed about MindFix on John Lee Dumas’ EOFire (a show with over 100 Million downloads) Entrepreneur Magazine, The Digital Agency Show, or Sandler Sales International’s How To Succeed show.
Monday Apr 04, 2022
Is there a real Terminator? Guest: Anthony Lemus
Monday Apr 04, 2022
Monday Apr 04, 2022
Is the Terminator Movie a possibility? What is AI and Machine Learning?
Dr. Jay and Brad talk to one of their collaborators, Anthony Lemus.
Listen as Tony explains: Versatile results driven leadership and technical acumen, with proven experience stimulating business growth through best-in-class operational processes, robust product design, and practical business strategy. Astutely data driven, energetic team motivator, and dynamic innovator for organization effectiveness influencing a customer driven cross-functional culture. Tony thrives on rapidly simplifying complexity for business action and enjoys mentoring teams to obtain peak performance business results.Undergraduate degrees in Electrical Engineering and Physics (Santa Clara University 1986)Graduate degrees in Physics (University of California, Irvine 1990)
Saturday Mar 05, 2022
Queen of Spectacular w/ Guest: Kristi Hudson
Saturday Mar 05, 2022
Saturday Mar 05, 2022
Brad and Dr. Jay talk with their close friend, Kristi Hudson, who serves as the Director of Special Projects for ChiroHealthUSA and Administrator for the ChiroHealthUSA Foxworth Family Scholarship.
Since 2010, she has helped educate chiropractors and their staffs on compliance issues related to faulty financial policies. She has been a guest lecturer for events hosted by Breakthrough Coaching, KMC University, Physician’s Business Solutions, and the Student ACA. She enjoys working with state associations, COCSA, the Foundation for Chiropractic Progress, and the Clinical Compass to provide educational awareness on changes within the profession.
Since 2012, she has facilitated and managed one of the largest-running weekly webinar series within the profession by bringing top speakers and consultants to address the most important issues in chiropractic. Kristi has worked closely with state and national organizations to help facilitate the philanthropic efforts of ChiroHealthUSA. To date, donations to the profession have reached almost 1 million dollars.
Kristi believes in living life to the fullest and takes every opportunity to try something new. She enjoys kayaking with her family, running, and taking taekwondo with her son. She is a life-long resident of Brandon, Mississippi, and finds that her greatest joy is being a wife and a mother.

TechTalk Healthcare
Enjoy 30 min each week of Healthcare Technology and Motivation with Dr. Jay Greenstein, DC and data expert, Brad Cost.
Nationally know speakers in the Chiropractic profession, Brad and Dr. Jay will have you learning and laughing your way each week.
