TechTalk Healthcare

What happens when AI stops being a tool and starts becoming a thought partner?
On this episode of TechTalk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with Chick Herbert, Chief Experience Officer of NCMIC Group, to explore how AI is reshaping leadership, productivity, strategy, and the healthcare and chiropractic professions.
Chick shares why leaders need to become comfortable being beginners again, how question-centric coaching can build stronger strategic thinkers, and why he believes AI should be used for more than drafting emails. The conversation also dives into AI adoption, copyright and research concerns, the future of work, and the importance of pairing technology with human curiosity and judgment.
Plus, Chick breaks down the many ways NCMIC supports chiropractors beyond malpractice insurance, from lending and merchant processing to insurance services, premium financing, and giving back to the profession.
A thoughtful conversation about using AI intentionally, leading through change, and staying relevant in a rapidly evolving world.
To connect with Chick, check out NCMIC.com, email him at cherbert@ncmic.com or visit his website at chickherbert.com.

What if employers could provide better healthcare benefits while spending less?
On this episode of Tech Talk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with Dan Cosgrove, founder of Better Benefits USA, to discuss the rising cost of healthcare, the problems with traditional employer-sponsored insurance, and alternative ways businesses can provide meaningful benefits to their employees.
Dan shares why his approach focuses on aligning healthcare benefits with tax strategy, why he believes smaller employers should rethink traditional group health insurance, and how health-sharing programs and preventative care plans can potentially reduce costs while improving access.
The conversation also explores the role of chiropractic care in preventative healthcare, how employers can make proactive care more accessible, and why changing the way we structure healthcare benefits could help address some of the larger problems facing the American healthcare system.
From employer benefits and healthcare costs to tax advantages, health shares, and preventative care, this conversation challenges the traditional approach and asks an important question:
What if we stopped accepting the healthcare system as it is and started building something better?

Join Dr. Jay and Brad as they interview their guest, Corey Hiben.
Corey Hiben is a health brand marketing expert, entrepreneur, and host of The Health Business Builders Show. With a background as a personal trainer and occupational therapist, Corey knows firsthand the challenges health professionals face when it comes to attracting clients and growing a practice. After realizing his real passion lay in helping others succeed, he pivoted into business and marketing and hasn’t looked back.
Today, Corey leads a branding and website agency dedicated to serving health brands, helping them clarify their identity, build high-performing websites, and implement marketing strategies that drive real results. He also founded The Health Hustlers, a thriving community of health entrepreneurs in Austin, Texas, and shares insights weekly through his podcast and newsletter.
Known for his strategic yet approachable style, Corey blends his clinical understanding of the health space with deep marketing expertise to empower practitioners, coaches, and wellness businesses to attract their ideal clients and build sustainable, thriving businesses.
To connect with Corey, visit his websites at chiroxmarketing.com or coreyhi.com, or visit his LinkedIn at linkedin.com/in/hibencorey/.

What if your home could do more than give you a place to live? What if it could help reduce stress, improve sleep, encourage movement, strengthen relationships, and support your overall well-being?
On this episode of Tech Talk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with architects and builders Francisca and Antonio Alonso, founders of AV Architects + Builders, to explore the connection between architecture, technology, health, and wellness.
Francisca and Antonio explain how they approach home design around the way people actually want to live, including natural light, outdoor access, views, exercise spaces, social connection, and what they call a “wellness wing.”
They also share their entrepreneurial journey, from meeting in architecture school and raising four children to building their own design-build company, why they eventually became their own builders, and what they learned about entrepreneurship along the way.
The conversation explores their philosophy of “live like you're on vacation” and why you don't need a massive budget to create a home that supports your health and lifestyle.
They also discuss their upcoming book, Vacation Style Living: Design a Home That Builds Wellbeing, Connects Families, and Reduces Stress.
To connect with Francisca and Antonio, you can call their office at 703-865-5056 or visit their website avarchitectsbuild.com to schedule a discovery call. You can also check out their YouTube channel at youtube.com/@av-architects-builders, their Instagram account at instagram.com/avarchitectsbuild, or their LinkedIn account at linkedin.com/company/avarchitects-builders
You can also order their newest book, Vacation Style Living® here: ⁠Vacation Style Living: Design a Home that Builds Well-Being, Connects Families, and Reduces Stress: Alonso, Francisca, Alonso, Antonio: 9781971949444: Amazon.com: Books⁠

Why are so many chiropractors undercharging for their services? In this episode, Brad Cost and Dr. Jay Greenstein sit down with Dr. Ray Foxworth, chiropractor and CEO of ChiroHealthUSA, to break down the complicated relationship between chiropractic fees, insurance reimbursement, allowable rates, and practice profitability.
Dr. Ray Foxworth explains how chiropractors can become anchored to low fees through chiropractic school, insurance contracts, historical fee schedules, and fear of losing patients. He also explores how widespread undercharging can influence reimbursement benchmarks and make it harder for practices to negotiate from a position of strength.
The conversation covers how to set a chiropractic fee schedule, understanding insurance allowables, calculating practice overhead, determining the true cost of delivering care, cash fees, PPO contracts, managed care, and the importance of knowing your practice numbers.
Dr. Foxworth also shares why understanding your overhead and desired profit margin is essential to building a sustainable chiropractic practice and explains how chiropractors can use available data and tools to make more informed decisions about their fees.
In this episode:
• Why chiropractors may be undercharging for their services • How chiropractic school can create unrealistic fee expectations • The impact of insurance allowables and contracted rates • What “price anchoring” means for chiropractic practices • How to calculate the true cost of delivering care • Why your billed fee and allowable amount are not the same thing • How overhead and profit margin should influence your fee schedule • The relationship between low fees and insurance reimbursement • Cash fees, PPO contracts, and managed care • Using practice data to build a sustainable fee schedule • Why “no profit, no mission” matters for healthcare practices
If you’re a chiropractor, chiropractic student, practice owner, or healthcare professional, this episode offers a practical look at the financial side of running a sustainable practice while navigating insurance reimbursement and changing healthcare costs.
To connect with Ray, you can email him at DrFoxworth@gmail.com or visit their website at chirohealthusa.com.

What happens when chiropractors step outside the treatment room and into the rooms where healthcare policy is being shaped?
In this episode of Tech Talk, Brad Cost and Dr. Jay Greenstein sit down with Dr. Alli Totzke-Hitzeroth, a chiropractor, public policy expert, adjunct professor, and member of the World Federation of Chiropractic’s Public Health Committee, for a wide-ranging conversation about the future of chiropractic and the healthcare system.
Dr. Alli shares how her own experiences with healthcare shaped her decision to pursue chiropractic and eventually earn a master’s degree in public policy. She explains why having healthcare providers involved in policy conversations matters, how technology is creating more opportunities for diverse voices to participate, and what chiropractors can learn from the way other countries approach the profession.
The conversation also dives into some of the biggest challenges facing healthcare today, including insurance reimbursement, healthcare consolidation, Medicare, research funding, and the growing tension between staying within the traditional healthcare system and moving toward cash-based care.
Dr. Alli makes the case for continued engagement in the healthcare system, emphasizing the importance of chiropractic being included equitably in Medicare and participating in research that compares chiropractic with other forms of care.
They also discuss her work with the World Federation of Chiropractic, patient safety research, healthcare policy, and her upcoming consulting work.
It’s a conversation about where chiropractic has been, where healthcare is headed, and why having a seat at the table may matter more than ever.
To connect with Alli, you can visit her website at https://www.atchiropolicy.org/ or email her at DrTotzkeDC@gmail.com.

Joey Coleman is back for TechTalk's annual college football conversation and this year, the stakes are higher than ever.
Brad Cost, Dr. Jay Greenstein and Joey break down the 2026 college football season, from Oklahoma State's new era and Notre Dame's championship hopes to Ohio State, Oregon, Texas and the teams that could surprise everyone.
The conversation goes beyond wins and losses, diving into the changing world of NIL, what happens when coaches bring entire rosters with them, why universities are investing so heavily in athlete recovery, and how college football has evolved into a true business.
Plus, the guys debate whether academic performance should factor into postseason eligibility, discuss the future of non-football sports, and make their official College Football Playoff predictions—including who they think will win it all.
And, of course, there's plenty of trash talk along the way.
Who has the best prediction? You decide!

What if the next doctor’s visit comes to you?
On this episode of TechTalk, Dr. Jay Greenstein and Brad Cost sit down with digital health pioneer Charlie Nahabedian, CEO of VK Digital Health, to explore how telehealth, remote diagnostics, wearable sensors, AI, and mobile healthcare technology could reshape the way patients access care.
Charlie shares his journey from Bell Labs and early cellular technology to healthcare innovation, explaining how his experience with telecommunications led him to develop new approaches to telehealth and remote healthcare delivery.
The conversation dives into the challenges facing rural and underserved communities, where transportation and limited access to healthcare can make traditional care difficult. Charlie explains his vision for mobile clinics equipped with diagnostic technology that could bring physical exams and healthcare services directly to patients in their homes, businesses, or community locations.
Dr. Jay and Brad also explore the future of AI in healthcare, wearable sensors, remote patient monitoring, digital diagnostics, healthcare data, and virtual care. The discussion looks beyond today's technology and asks what healthcare could look like over the next 5–10 years.
They also tackle an important question: What happens when we have better diagnostic data but don't improve clinical decision-making? As Dr. Jay points out, technology alone won't transform healthcare if the right information isn't getting to the right provider at the right time.
From AI-powered care management to mobile telehealth clinics and next-generation medical sensors, this conversation offers a fascinating look at where digital healthcare technology is headed next.
In this episode, you'll hear about:
The evolution of telecommunications and digital health
The future of telehealth and virtual healthcare
Mobile healthcare clinics for rural communities
Remote physical exams and diagnostic technology
Wearable sensors and remote patient monitoring
AI in healthcare and patient data analysis
Reducing unnecessary emergency room visits
Preventing hospital readmissions
Healthcare access in rural and underserved communities
The economics and reimbursement of telehealth
The future of healthcare technology and digital diagnostics

What happens when AI, real-time healthcare data, and advanced analytics are used to transform the chiropractic profession?
In this episode of TechTalk Healthcare, Dr. Jay Greenstein sits down with Brad Cost, CEO of InfinEDI, to explore the evolution of chiropractic technology, healthcare data, reimbursement analytics, and the future of evidence-based chiropractic care.
Brad shares the remarkable origin story of InfinEDI—from purchasing the company for just $7,000 to building a technology and analytics platform that now processes an enormous volume of chiropractic claims. The conversation also explores how years of accumulated claims data are being transformed into powerful analytics and a new data lake designed to give researchers access to fresh, real-world chiropractic data.
Brad and Jay discuss how AI could dramatically accelerate chiropractic research by allowing researchers to query massive datasets and perform statistical analyses in minutes rather than the months or years traditionally required. They explain why real-world data could help generate stronger evidence around chiropractic safety, effectiveness, and cost-effectiveness.
The episode also dives into healthcare reimbursement, data ownership, value-based care, AI-powered claims processing, and the growing role of data in shaping the future of chiropractic policy and advocacy.
In this episode:
AI and healthcare data analytics
The future of chiropractic research
Real-time chiropractic data and research
Healthcare reimbursement analytics
AI-powered claims processing
Value-based healthcare
Chiropractic advocacy and healthcare policy
Proving chiropractic safety and effectiveness
The future of evidence-based chiropractic care
Building a data-enabled chiropractic profession
For chiropractors, researchers, healthcare entrepreneurs, and anyone interested in AI and the future of healthcare, this episode offers a fascinating look at how data could change the profession.

What happens when artificial intelligence, remote therapeutic monitoring, patient engagement, and chiropractic care come together?
In this episode of TechTalk Healthcare, Brad Cost sits down with co-host Dr. Jay Greenstein, founder of Embodi, for a deep dive into the technology transforming modern chiropractic practices.
Jay explains how Embodi uses remote therapeutic monitoring (RTM), patient-reported outcomes, home exercise programs, gamification, and rewards to help chiropractors stay connected with patients outside the office while creating new opportunities for practice revenue.
The conversation breaks down Embodi's three revenue streams (RTM, patient retention, and rewards) and explores the real-world data behind increased patient engagement and practice revenue. Jay also shares how one practice generated $53,000 more from app users over 16 months and discusses the potential for practices to generate significantly more revenue through improved retention and patient engagement.
The conversation then looks toward the future, including AI-powered healthcare decision-making, relational AI, AI search optimization, SEO/AEO/GEO, and Embodi's vision of becoming a worldwide digital health company.
In this episode:
Remote therapeutic monitoring for chiropractors
How RTM can create additional practice revenue
Patient retention and engagement strategies
Gamification and rewards in healthcare
AI in chiropractic and digital health
The future of AI-powered healthcare decisions
SEO, AEO, and GEO for healthcare practices
Building a scalable digital health company
The future of chiropractic technology
If you're a chiropractor, healthcare entrepreneur, practice owner, or interested in the future of AI and digital health, this episode is worth a listen.
For more information on EMBODI, check out this link: https://business.embodihealth.com/audit