TechTalk Healthcare
Talkin’ HealthCare and Havin’ Fun with Brad Cost and Dr. Jay Greenstein, DC. On the TechTalk Podcast, we focus on expert guests within the fields of technology and healthcare. 🎙️🤪📲🩺
Talkin’ HealthCare and Havin’ Fun with Brad Cost and Dr. Jay Greenstein, DC. On the TechTalk Podcast, we focus on expert guests within the fields of technology and healthcare. 🎙️🤪📲🩺
Episodes
4 days ago
4 days ago
Join Dr. Jay and Brad as they interview this week's guest, Dr. Amy Baxter.
Dr. Baxter directs innovation, invention, operations and strategy for Pain Care Labs. After graduating from Yale University and Emory Medical School, as a double boarded pediatric emergency physician Dr. Baxter founded PEMA Emergency Research while also founding Pain Care Labs (initially called MMJ Labs).
Her accomplishments include multiple textbook chapters, first author papers, and national and international invited lectures; innovation impact comes from multiple NIH SBIR Fast-Tracks, patents, and successfully pursuing 510(k) FDA clearances.
Her academic service includes numerous NIH Scientific Review Groups for multiple institutes, and the COVID-19 ACEP Field Guide Task Force.
Her recognition includes Forbes Ten Healthcare Disruptors, Inc. Top Women in Tech to Watch, Top 10 Innovative and Disruptive Women in Healthcare, a Wall Street Journal “Idea Person,” and the Most Innovative CEO from Georgia Bio.
Her national and international speaking highlights include HHS testimony, Exponential Medicine “Future of Pain Management”, TEDx, State Department VentureWell keynote, and TEDMED.
Dr. Amy Baxter is also known as Robert A. Heinlein’s adopted granddaughter and for turning down Mr. Wonderful on Shark Tank.
To connect with Dr. Amy Baxter, email her at info@paincarelabs.com or visit her LinkedIn page.
More information on Dr. Baxter's products below:
Buzzy and VibraCool company: paincarelabs.com
DuoTherm company: harmonicscientific.com/
Free download from Pain Care Labs - workbook on comprehensive pain management including OTC, supplements, physical interventions, brain-body activities: https://paincarelabs.com/hubfs/What%20Works%20for%20Pain%20Booklet%2002.pdf?hsLang=en
Friday Mar 06, 2026
Name It, Then Claim It w/ guest Dr. Lynne Mouw
Friday Mar 06, 2026
Friday Mar 06, 2026
Join us on TechTalk this week as Dr. Jay and Brad interview Dr. Lynne Mouw.
Dr. Lynne Mouw was born and raised in Newfoundland, Canada and she completed her undergraduate studies there, graduating from Memorial University with a Bachelor of Science with a major in Biology. She moved to Iowa in 1997 to attend Palmer College of Chiropractic.
She graduated from Palmer with a Doctor of Chiropractic Degree in 2001. After graduation, she worked as an associate chiropractor in clinics in Illinois and South Dakota. She moved to the Council Bluffs area to open Mouw Family Chiropractic in late 2004.
Chiropractic care and travel are her 2 biggest passions! She enjoys reading, spending time with her daughter, Lila, as well as exercise and nutrition.
To connect with Lynne, email her at drlynne4082@gmail.com or visit her website at lifeafterkids.com!
Monday Mar 02, 2026
From Inquiry to Intake w/ AppointClicks
Monday Mar 02, 2026
Monday Mar 02, 2026
Join us on this week's episode as Dr. Jay and Brad interview guests, Sam Taha and David from AppointClicks.
Sam Taha, a Cleveland, Ohio native, graduated from Cleveland State University with a degree in marketing and has been operating two successful agencies for contractors and chiropractors ever since!
AppointClicks is a marketing and patient-acquisition service that helps clinics attract and book qualified new patients through targeted digital campaigns, optimized landing pages, and automated follow-up systems that route inquiries directly into their scheduling flow.
The platform focuses on generating local demand, improving conversion from inquiry to appointment, and filling providers’ calendars with ready-to-book patients through streamlined intake and booking automation.
For more information, visit their website at appointclicks.com and mention "TechTalk!"
Monday Feb 23, 2026
Gradually, But Suddenly w/ guest Dr. Don Reno
Monday Feb 23, 2026
Monday Feb 23, 2026
Join us on TechTalk this week as Dr. Jay and Brad interview Dr. Don Reno!
Dr. Don Reno is the Director of a patient-centered integrated wellness facility in suburban Detroit. He has been a key leader with the Michigan Association of Chiropractors (MAC), previously serving as President and Chairman of the Board. Currently, he serves as the Chairperson of the Government Affairs Workgroup for the Chiropractic Future Strategic Plan (http://www.chiropracticfuture.org).
To connect with Don, you can email him at reno@chiromi.com!
Friday Feb 13, 2026
Whoever Owns the Data Wins w/ guest Dr. Tim Bertelsman
Friday Feb 13, 2026
Friday Feb 13, 2026
Join us on this week's episode where Dr. Jay and Brad interview Tim Bertelsman D.C., CCSP, DACO
Dr. Tim Bertelsman is the co-founder of ChiroUp. He graduated with honors from Logan College of Chiropractic and has been practicing in Belleville, IL since 1992. He has lectured nationally on various clinical and business topics and has been published extensively. Dr. Bertelsman has served in several leadership positions and is the former president of the Illinois Chiropractic Society. He also received ICS Chiropractor of the Year in 2019.
To connect with Tim, please visit his website at chiroup.com.
Friday Feb 06, 2026
Friday Feb 06, 2026
Join us this week as Dr. Jay and Brad interview their guest, Dr. Sarah Matt.
Sarah Matt, MD, MBA, is a surgeon turned health technology strategist, author, and speaker. Her work focuses on how digital tools, from remote surgery to telemedicine to AI, can expand access to healthcare and eliminate the traditional boundaries that separate patients from care.
With over two decades of experience at the intersection of medicine and innovation, Dr. Matt has held leadership roles at Oracle Health, NextGen, and multiple health tech startups. She has designed and deployed systems that reach patients around the world, including hard-to-serve and underserved populations.
A practicing physician, Dr. Matt continues to treat patients in rural and charity-based settings, keeping her closely connected to the human side of healthcare access. She speaks widely at healthcare and technology conferences and has appeared on national panels about artificial intelligence, care delivery reform, and digital transformation.
A graduate of Cornell, SUNY Upstate Medical University, and UT Austin’s McCombs School of Business, she blends clinical acumen with deep technical knowledge to challenge the status quo and to reimagine what healthcare can look like when geography no longer dictates your care.
To contact Dr. Sarah Matt, visit her website at drsaramatt.com or connect with her on LinkedIn at https://www.linkedin.com/in/sarahmattmd/.
Friday Jan 30, 2026
The Modern B.J. Palmer w/ guest Dr. Dennis Short
Friday Jan 30, 2026
Friday Jan 30, 2026
Join Dr. Jay and Brad as they interview their guest, Dr. Dennis Short.
Dr. Short earned his Doctor of Chiropractic (DC) degree from Palmer College of Chiropractic, where he found his calling at the intersection of human anatomy, neurology and natural healing.
After graduation, he moved to South America to treat the indigenous people in the highlands of Peru before eventually moving back to the United States and opening a chiropractic practice with his wife in Danville, Ky. After 20 years of practice, they now own, manage and lead Bluegrass Chiro, which is the largest chiropractic organization in Kentucky with 13 locations.
In his book, The Ultimate Chiropractic Practice, Dr. Short builds upon his decades of experience by offering practical tips for running a successful chiropractic office, advice about how to effectively manage patients, and suggestions for how to become a better leader.
As Founding Dean Emeritus at Campbellsville University, Dr. Short has been instrumental in building and shaping a new model for chiropractic education. He looks forward to sharing his passions for healing patients and running a successful business with future leaders in the chiropractic profession.
To connect with Dr. Short, email him at dshort@campbellsville.edu or visit his website at bluegrasschiro.com.
Friday Jan 23, 2026
Health Means Happiness w/ guest Corey Hiben
Friday Jan 23, 2026
Friday Jan 23, 2026
Join Dr. Jay and Brad as they interview their guest, Corey Hiben.
Corey Hiben is a health brand marketing expert, entrepreneur, and host of The Health Business Builders Show. With a background as a personal trainer and occupational therapist, Corey knows firsthand the challenges health professionals face when it comes to attracting clients and growing a practice. After realizing his real passion lay in helping others succeed, he pivoted into business and marketing and hasn’t looked back.
Today, Corey leads a branding and website agency dedicated to serving health brands, helping them clarify their identity, build high-performing websites, and implement marketing strategies that drive real results. He also founded The Health Hustlers, a thriving community of health entrepreneurs in Austin, Texas, and shares insights weekly through his podcast and newsletter.
Known for his strategic yet approachable style, Corey blends his clinical understanding of the health space with deep marketing expertise to empower practitioners, coaches, and wellness businesses to attract their ideal clients and build sustainable, thriving businesses.
To connect with Corey, visit his websites at chiroxmarketing.com or coreyhi.com, or visit his LinkedIn at linkedin.com/in/hibencorey/.
Friday Jan 16, 2026
The Disney Experience w/ guest Dr. Josiah Fitzsimmons
Friday Jan 16, 2026
Friday Jan 16, 2026
Join Dr. Jay and Brad as they interview their guest, Dr. Josiah Fitzsimmons.
Dr. Josiah Fitzsimmons is originally from Ames, IA. He played college football at South Dakota State and graduated cum laude with a bachelor's degree in Exercise Science and a master's degree in Nutrition, Exercise and Food Sciences in a five year span. He then attended the fountainhead, Palmer College of Chiropractic.
After completing his residency out in Denver, he came back to West Des Moines to open Vero Health Center, a state of the art, neurologically based health center. Dr. Josiah has extensive training and experience in pregnancy, pediatrics, athletics, and overall wellness promotion. He has seen results with chiropractic for infertility, multiple sclerosis, Parkinson's disease, fibromyalgia, chronic pain, migraines, sinusitis, arthritis, acute pain, and much more. He has also had the opportunity to watch many children benefit from chiropractic care with health issues like autism, ADHD, colic, bed wetting, and ear infections. Dr. Josiah is a member of the International Chiropractic Association, the West Des Moines Chamber of Commerce, the Urbandale Chamber of Commerce, the West Side Chamber of Commerce, the Greater Des Moines Partnership, the Young Professionals Connection and genYP.
He also founded one of the fastest-growing chiropractic clinics in the history of the profession. Just four months out of school, he had already secured over 400 prepaid appointments before they even opened, and in the first year, they generated more than $1.2 million in revenue.
By year four, their revenue had skyrocketed to over $5.5 million, all within just 1800 square feet. Through this journey, he discovered that building a thriving business comes down to two key principles: understanding the numbers and taking decisive action.
Dr. Josiah's passion is to educate and support the families of West Des Moines and the greater Des Moines area through neurologically based chiropractic care so that babies, children, and adults may live a life of greater health. In his spare time, Dr. Josiah loves to spend time with his wife and son, read books and workout.
To connect with Josiah, visit his website at https://www.verohealthcenter.com/ or at https://morelucro.com/about-us/.
Friday Jan 09, 2026
TechTalk's Funniest Moments 2025
Friday Jan 09, 2026
Friday Jan 09, 2026
Join Dr. Jay and Brad on this week's episode as we begin 2026 and revisit last year's guests in the special form of a compilation of 2025's funny moments!
We are so blessed to have this platform to share laughs with amazing guests within the chiropractic and technology industries, and to connect with our audience as we learn together.
Dr. Jay and Brad loved talkin' healthcare and havin' fun with you, and look forward to more laughter and fun in 2026.

TechTalk Healthcare
Enjoy 30 min each week of Healthcare Technology and Motivation with Dr. Jay Greenstein, DC and data expert, Brad Cost.
Nationally know speakers in the Chiropractic profession, Brad and Dr. Jay will have you learning and laughing your way each week.
